RGB 0, 0, 0
HEX #000000
CMYK 0, 0, 0, 100
RGB 0, 169, 173
HEX #00A9AD
CMYK 84, 0, 37, 0
Brand Guidelines
Welcome to OUR BRAND
These guidelines provide access to essential assets to ensure consistency across all Troo Healthcare materials. Simply download assets as needed for use across our communications.
CONTENTS
1. Our Logo
Our logo is made up of our logotype and icon. It is shown here, and artwork is provided, in our primary colour, alongside single colour black and white versions. Our visual language allows flexibility in the colour of the icon, from our colour palette, to best suit the application. The download includes EPS, PNG, and JPEG versions.
2. Typograhy
To ensure consistency throughout the application of the Troo Healthcare brand, use the fonts below, as needed, for offline and online communication. Type should be used at appropriate sizes and weights for clear communication.
OFFLINE
ONLINE
3. Colour Palette
The Troo Healthcare colour palette allows for a bright, fresh visual language. Below are the core colours, which can be mixed as needed to best visual effect.
RGB 232, 63, 59
HEX #E83F3B
CMYK 0, 85, 74, 0
RGB 44, 79, 155
HEX #2C4F9B
CMYK 92, 72, 3, 0
RGB 251, 186, 48
HEX #FBBA30
CMYK 0, 30, 86, 0
RGB 235, 188, 185
HEX #EBBCB9
CMYK 7, 33, 22, 0
RGB 34, 48, 84
HEX #223058
CMYK 98, 85, 35, 30
RGB 175, 203, 224
HEX #AFCBE0
CMYK 36, 12, 8, 0
RGB 237, 108, 160
HEX #ED6CA0
CMYK 0, 70, 5, 0
4. Illustrations
Our illustrations build on the logo and provide a fluid and flexible design approach. Use the illustrations and icons to add visual impact, break up content, and reflect our products.
5. Brand Application
Our brand should present itself as fresh, engaging, and healthy. Below shows examples of how the brand should look and feel in use.
